From The Two Turtle Doves Team
If you utilise Instagram (or not) in your marketing mix it might be worth knowing some of these interesting stats…
If you’re wondering where your ideal customers are hanging out online…it’s likely to be on Instagram! With over 1 billion ACTIVE monthly users, Instagram is the second-ranked social network in terms of active users behind Facebook.
That’s a 13.8% jump from 2019. With pre-pandemic predictions at just a 1.5% increase for 2020, Instagram users have really blown time spent on the social platform out of the water!
What does this mean when marketing your small business? The more time users spend on Instagram the better the chance of them coming across your business content and profile.
If that isn’t motivation to market your business on Instagram I...
Did you know that EVERY Facebook users has the option of selecting 30 favourite Pages and people?
This little know feature means that for 30 lucky Pages and people get to by-pass Facebooks algorithm ensuring that all their content is show to the users who have selected them as a favourite!
News Feed preferences is a great way Facebook is allowing users to take control and customise what they see. Users who chose to select specific Pages and people as a favourite permit their content to always be at the top of their News Feed.
For small businesses this is a game changer! With organic reach on Facebook at an all-time low of 1.6 – 2%, having your audience choose you as a favourite means your marketing messages are guaranteed to get in front of the right eyeballs AND for free!
HOWEVER, getting people to choose your business page as a favourite is a massive ask! You need to make sure you approach it with care. You need to offer and ensure you are giving users a solid...
Knowledge is power right!?
So knowing the best time to post on Facebook is going to give you the power to organically boost your engagement, gain new followers, drive traffic and importantly grow your customer base from Facebook.
There is an infinite number of resources that state specific days and times to post on Facebook. However, every Facebook Page has a unique audience with followers located in different locations and time zones.
So instead of blindly following what others say are the best days and times for you to post on your Facebook Page, we suggest you do some basic investigating and find your personalised best time to post on Facebook.
Continue reading and find out exactly how to find your best time to post on Facebook for maximum reach, engagement and traffic.
The first place to discover the best time to post on your...
What’s your 2021 Social Media Marketing Strategy?
With the right social media marketing strategy you can achieve some BIG WINS for your small business.
So instead of posting aimlessly hoping for reach, engagement, leads and sales – use this matrix to build a successful 2021 strategy.
First things first, you need to set SMART (specific, measurable, achievable, relevant, time bound) goals for your social media marketing strategy.
This will help you clarify your ideas, focus your efforts, use your time and resources productively and increase your chances of nailing your goals!
The questions you need to ask yourself when setting your goals is why your business wants to be on social media. In general there are 9 social media goals:
Want to GROW your small business in 2021?
Just focus on building the Know, Like and Trust factor!
Why? Because people buy from businesses and brands they know, like and trust…NOT ones they don’t. Understanding and working on these 3 elements will help your customers progress from knowing that you exist to buying from you.
What is the Know, Like and Trust Factor? Basically it represents the journey that a person takes when getting to know your brand. They first have to KNOW you. Once they know you, they start to LIKE you and your brand. Once they know and like you, TRUST begins to develop…then you’ve got a great, loyal customer who will advocate your business and brand.
You need to know who your ideal customers are AND your ideal customers need to know that you exist, that your product or service exists and how it helps solve their problems.
It’s beginning to look a lot like Christmas…which means your small business has a great opportunity to boost sales and gain new customers through Christmas-themed promotions.
Pro Tip: Don’t just use a Christmas promotions to gain immediate sales, think strategically how this promotion can actually help your business growth next year too.
Christmas is all about gift giving! If part of your small business sales and marketing strategy is to build an email list (which definitely should be the case) then offering a free gift is a no brainer.
Offering a Free Gift in exchange for your ideal customer’s email address is a great way to start 2021 with a hot list of potential customers to sell to.
A Free Gift could entail any kind of ‘lead magnet’ that is desirable to your target market. For example, a free sample, event, webinar, cheat sheet, trial, discount code, gift voucher, free consult, guide,...
Wondering how to increase your Instagram engagement in 2021!?
If Instagram marketing is part of your small businesses marketing strategy then working on increasing engagement is a must!
Here are our top 7 tips to improve your Instagram strategy AND engagement in 2021:
One of your main goals for your Instagram content will be getting in front of the highest number of users possible.
Use Instagram’s Insights tool to see when your followers are most active and post then!
Related Article: What's A Good Engagement Rate On Instagram?
Take a look at what your audience, competitors, and even Instagram influencers are posting, and find which hashtags are being used in your niche.
Try and use hashtags that have between 25k-200k images – that’s the sweet spot. (if you choose more popular hashtags that have more than 250k images your posts will get lost in the # feed.
Post up to 30 hashtags as a comment under your...
Is Instagram part of your small businesses marketing strategy? Then knowing and understating your Engagement Rate is imperative to making sure you’re…
Want to know how to find your Instagram Engagement Rate? It’s easy!
Just add your “likes” and “comments” and divide that number by your number of followers. To get the % multiple by 100.
If you have 1,000 followers and your last post attracted 30 likes and 20 comments you wind up with 5% engagement which is a great result. Remember less than 1% is low engagement and more than 6% is Superstar level!
(30 likes) + (20 comments) = 50 / 1000 followers = 0.05 x 100 = 5%
You can do this for each post to see which types of content resonates with your followers or you can calculate your Engagement Rate for the last...
Your Instagram bio is a very important piece of real estate of your Instagram business profile. If you are looking to attract followers and create business from your Instagram profile, having a snazzy bio is a surefire way to grab your visitors attention and compel them to click the follow button.
Here are our top tips on how to create a winning Instagram Bio for your Small Business.
Using your logo or a shortened version of your logo is ideal. This will help with brand recognition. Also be sure to use the same profile image across your other social media profiles for brand consistency, which builds trust.
Did you know that the Name field in your bio is completely separate from your username? AND you can edit it to include keywords that relate to your business. Those keywords are the only searchable keywords on your bio.
Choose a title that best describes your business.
Use the body of your bio to highlight who you are...
Social media is a great way for small businesses to market their product, services and brand. However, if your social media followers aren’t converting into customers what’s the point?
Let’s take a look at the top 6 ways your small business can turn social media followers into paying customers:
Obvious but often forgotten! The number one way to turn social media followers into paying customer is to make sure your followers ARE your target market and fit into your ideal customer criteria.
To attract the right type of followers to your social media platforms you need to firstly understand your ideal customer and what interests and engages them.
When you understand your ideal customer and create an Ideal Customer Persona you can better tailor all your social media marketing and sales efforts, including what to post, when to post and how to engage plus much, much more.
So remember, your aim is to grow a social media...