If you utilise Instagram (or not) in your marketing mix it might be worth knowing some of these interesting stats…
If you’re wondering where your ideal customers are hanging out online…it’s likely to be on Instagram! With over 1 billion ACTIVE monthly users, Instagram is the second-ranked social network in terms of active users behind Facebook.
That’s a 13.8% jump from 2019. With pre-pandemic predictions at just a 1.5% increase for 2020, Instagram users have really blown time spent on the social platform out of the water!
What does this mean when marketing your small business? The more time users spend on Instagram the better the chance of them coming across your business content and profile.
If that isn’t motivation to market your business on Instagram I don’t know what is! AND 2 in 3 people say the network helps foster interactions with brands. For small businesses this is a great opportunity to get products and services in front of their ideal customers PLUS build their brand awareness and relationships.
So, not only are a heap of Instagram users researching products and services they are also purchasing directly from the platform! For online retailers utilising all the new shopping and e-commerce features available on Instagram is a no brainer.
If purchase intent is a main marketing driver for your small business, then using Instagram Stories is where it’s at! “50% of people” is a whole lot of traffic you could be sending to your website Every. Single. Day.
People aren’t just interacting with friends and family on Instagram…almost everyone who uses the app follows at least one brand!
When Instagram ads are correctly target and visually appealing, they’re a highly effective tool to connecting with new customers. AND in comparison to other advertising mediums,
Instagram ads are relatively inexpensive for small businesses - win-win!