7 Instagram Stats To Know In 2021

Apr 15, 2021

If you utilise Instagram (or not) in your marketing mix it might be worth knowing some of these interesting stats… 

1 BILLION+ people use Instagram every month!

If you’re wondering where your ideal customers are hanging out online…it’s likely to be on Instagram! With over 1 billion ACTIVE monthly users, Instagram is the second-ranked social network in terms of active users behind Facebook.

Users spent on average 30 MINUTES PER DAY on the platform in 2020

That’s a 13.8% jump from 2019. With pre-pandemic predictions at just a 1.5% increase for 2020, Instagram users have really blown time spent on the social platform out of the water! 

What does this mean when marketing your small business? The more time users spend on Instagram the better the chance of them coming across your business content and profile.

81% of people use Instagram to research products and services!

If that isn’t motivation to market your business on Instagram I don’t know what is! AND 2 in 3 people say the network helps foster interactions with brands. For small businesses this is a great opportunity to get products and services in front of their ideal customers PLUS build their brand awareness and relationships.

130 Million Instagram users tap on shopping posts every month

So, not only are a heap of Instagram users researching products and services they are also purchasing directly from the platform! For online retailers utilising all the new shopping and e-commerce features available on Instagram is a no brainer.

50% of people have visited a website to make a purchase after seeing a product or service in Stories

If purchase intent is a main marketing driver for your small business, then using Instagram Stories is where it’s at! “50% of people” is a whole lot of traffic you could be sending to your website Every. Single. Day.

90% of Instagram users follow a business

People aren’t just interacting with friends and family on Instagram…almost everyone who uses the app follows at least one brand!

50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram

When Instagram ads are correctly target and visually appealing, they’re a highly effective tool to connecting with new customers. AND in comparison to other advertising mediums,

Instagram ads are relatively inexpensive for small businesses -  win-win!

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