How To Increase Your Engagement Rate On Instagram

Nov 25, 2020

Wondering how to increase your Instagram engagement in 2021!? 

If Instagram marketing is part of your small businesses marketing strategy then working on increasing engagement is a must!

Here are our top 7 tips to improve your Instagram strategy AND engagement in 2021:

⏰ Time Your Posts Well

One of your main goals for your Instagram content will be getting in front of the highest number of users possible. 

Use Instagram’s Insights tool to see when your followers are most active and post then!

Related Article: What's A Good Engagement Rate On Instagram?

#️⃣ Use The Right Hashtags

Take a look at what your audience, competitors, and even Instagram influencers are posting, and find which hashtags are being used in your niche.

Try and use hashtags that have between 25k-200k images – that’s the sweet spot. (if you choose more popular hashtags that have more than 250k images your posts will get lost in the # feed.

Post up to 30 hashtags as a comment under your post. This declutters your post and also helps with engagement. Split your 30 # into 2 comments with 15# in each… you’ll get even more engagement!

✏️ Write Longer Captions

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience.

One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” 

So one of the easiest ways to improve your Instagram engagement is simply to write longer captions.

💡 Show Your Authentic Brand

The power of authenticity is huge on Instagram! Opening up and showing your brand and sharing your brand story can go a long way to build a stronger connection to your audience, which in turn encourages more engagement!

🎥 Create More Video Content

2020 was a big year for Instagram video — especially with the introduction of Instagram Reels and it shows no sign of slowing down.

By incorporating more video content into your content strategy, you’re almost guaranteed to increase engagement on your Instagram profile.

👯 Engage Back

If your followers are engaging and commenting on your content be sure to engage back! By simply responding to comments you’re super charging your engagement. If you can’t respond to all the comments just tap the heart to let your fans know that you have read their replies! ❤️

🕺Leverage Cheap Ads

Advertising on Instagram is relatively cheap! By setting up a strategic ads campaign on Instagram you can reach brand new followers and customers, boost your organic reach AND increase your engagement. AND the best thing about advertising on Instagram is that you are almost guaranteed a result unlike creating organic content.

Interested in learning more about advertising on Instagram? CLICK HERE to check out our latest course!

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