Knowledge is power right!?
So knowing the best time to post on Facebook is going to give you the power to organically boost your engagement, gain new followers, drive traffic and importantly grow your customer base from Facebook.
There is an infinite number of resources that state specific days and times to post on Facebook. However, every Facebook Page has a unique audience with followers located in different locations and time zones.
So instead of blindly following what others say are the best days and times for you to post on your Facebook Page, we suggest you do some basic investigating and find your personalised best time to post on Facebook.
Continue reading and find out exactly how to find your best time to post on Facebook for maximum reach, engagement and traffic.
The first place to discover the best time to post on your Facebook Page is Facebook Page Insights.
Facebook Page Insights give you stacks of useful data and insight into your Page’s performance.
You are able to discover information on your audiences’ demographics and how they are responding to your posts. Plus, you can also find out when people are looking at your Page and how they found it which is fundamental in helping you identify your top posting days and times.
Let’s jump into your Insights section and look at how you can find and analyse the data.
First, open your Facebook Page and click Insights at the top of your screen.
Then under Page Summary select Last 28 days.
On the far left side of the screen you can see a list of all the Page Insight sections available for you to look at. The middle of the screen shows the graphs and charts related to these sections.
The Overview section gives you a good general idea of what is happening on you page within the last 28 days.
To start your investigation into the best time for you to post on Facebook in 2020 open the Posts section of the Insights Page. This will open a graph showing when your followers are on online.
As you can see it looks like our Page’s audience is online between 3pm and 6am, which is odd right!
The reason the time seems strange is because Insights activity is reported in the PACIFIC Time Zone. For Australian Pages (and any Facebook Page outside this time zone) to accurately understand and utilise this data we need to covert the data into our own time zone.
I like to use https://www.thetimezoneconverter.com/ as it is a free and easy to use time converter.
As you can see in the above screenshot the top time our followers are most online at 4am Pacific Time, which is 9pm Australian Eastern Standard Time (AEST).
So the best time for us to post on any given day is likely to be 9pm, however the above graph does show that our audience is online most of the day, with other high points at 1pm, 5pm and 8pm.
The top of the Posts section also tells you which day(s) most of your followers are online. As you can see our followers are consistently online over the week.
If you hover your cursor over a specific day at the top of the page, you can see which days result in the most engagement on your Page.
So now that we know the day(s) and time(s) our followers are most online let’s look at what content of ours they are most likely to engage with.
Within your Page Insights, click Posts and then scroll down to All Posts Published.
In this section you can sort post clicks, reactions, comments and shares to see the total engagement by type for each type of post E.G Link, Status, Photo, Video.
The Published column shows you what day and time your most engaged posts were published to your Facebook Page.
Are there any trends indicating the days and times for you to post on your Page?
You’ll need to cross-reference the posting times manually (there’s no other way to sort this data), but this is another great way to find out when your audience is online and most likely to engage with your content.
Now that we have worked out the day(s) and time(s) that followers are online and engaging with our content we can start to test and measure different options to make sure we aren’t missing any opportunities and to ensure that we are pinpointing the best times for us to post to our audience.
The easiest way to do this is to create a spreadsheet to track and compare how much engagement you receive when you post at different times on different days.
Start by picking five different times throughout the week. For example, if you notice that your followers are most active between 5 and 9 pm EAST on week days, schedule your posts at 5, 6, 7, 8, 9pm.
Then track in your spreadsheet for how many likes, comments, reach and link clicks (if applicable) each post receives with the corresponding day and time.
The next week, switch the timing of your posts for each day. For example, if you posted at 5 pm on Monday in week 1, post at 6 pm during week 2.
And again, on the third week, switch the timing of you posts for each day. After a few weeks you will find the perfect time for each day of the week for you to post to your audience to gain the most engagement, reach and link clicks.
In your spreadsheet you can filter by likes in Descending order to identify the top days and times for post likes.
Equally you can filter for comments, reach and link clicks.
As you can see, your spreadsheet will give you a guide on the best times and days for you to post depending on your post objective. The above spreadsheets shows that different days and times work better for different post objectives. If we are looking for link clicks to drive traffic to our website we’ll try a Monday at 5pm, conversely if we want reach and likes we will post on a Tuesday at 7pm.
Good luck in finding your ideal posting times on Facebook, I hope you’ve found this article useful in your pursuit to better market your small business on social media.