What's A Good Engagement Rate On Instagram?

Nov 25, 2020

Is Instagram part of your small businesses marketing strategy? Then knowing and understating your Engagement Rate is imperative to making sure you’re… 

  1. building a quality following of ideal customers, and
  2. you’re not wasting your time and resources creating content to just go out into the Instagram abyss!

Want to know how to find your Instagram Engagement Rate? It’s easy!

Just add your “likes” and “comments” and divide that number by your number of followers. To get the % multiple by 100. 

For example:

If you have 1,000 followers and your last post attracted 30 likes and 20 comments you wind up with 5% engagement which is a great result. Remember less than 1% is low engagement and more than 6% is Superstar level!

(30 likes) + (20 comments) = 50 / 1000 followers = 0.05 x 100 = 5%

You can do this for each post to see which types of content resonates with your followers or you can calculate your Engagement Rate for the last 15-20 posts to gauge the health of your Instagram account.

For more Instagram small business advice jump over to our Instagram profile

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