From The Two Turtle Doves Team
Your website homepage is arguably the most important and most visited page on your website and is often the first impression people get of your business. Consider your website homepage as a virtual shop front that needs to make it easy for people to engage and do business with you.
A great website homepage will generate more customers and sales for your small business as well as shorten the buyer journey by quickly building trust with your ideal customers.
No matter the design or layout here are the top 5 things you need on your website homepage:
Your website homepage needs to clearly convey your brand to help quickly build trust and brand awareness. Be sure to include your logo, brand visuals and colours.
Related Article: Finding The Right Graphic Designer To Enhance Your Brand
Quick! You’ve got a few seconds to grab your visitor’s attention and...
Social media marketing done right is a valuable, effective and inexpensive tool for small business to have in their marketing arsenal.
However, there are many ways to get your social media wrong. If social media isn’t working for your small businesses it’s more than likely you’re making a few of these mistakes.
The number one pitfall for small business is concentrating only on the number of followers you have. Sure it might give you the warm and fuzzies having thousands of followers BUT if those followers don’t translate into sales for your business what’s the point?
Focusing purely on growing followers is the wrong approach, particularly if you’re just getting any Tom, Dick or Sally to follow you rather than the right people, (hint) your ideal customers.
By focusing on your target market and your ideal customer (quality over quantity) your business has enormous potential to build your brand...
The below infographic - 'Boost Your Email Click-Through Rate' is just a snap-shot of a few things your small business can do to improve your email marketing efforts by increasing open rates, click-through rates, lead generation and sales.
Choosing the right graphic designers is important because they are the ones you rely on to make your brand image visual.
But you also need to keep in mind that graphic designers are only about visual image and that is just one part of your overall brand image.
Strong brands are all about consistency. Everything about your business needs to be in line with your brand promise - the products you sell, how they are packaged and delivered, how you and your people behave and, yes, how your graphics look to customers. If you are unswerving with your consistency you will convey great reliability which is paramount in having a strong brand.
Thus, you really need to be able to provide a designer with a brand document, known as your Brand Identity, that sets out a clear idea of how you want to be perceived.
It’s your job to get clarity and agreement within your business about who you are and what you stand for, not the designer’s.
To make sure a prospective designer...
What most really successful brands are able to do is to change (meaning evolve, refresh, move with the times, adapt to new opportunities etc) while staying consistent with who they are and what customers like about them and expect from them – in others words, staying recognisable and reliable.
It’s important to retain your relevance in the market and this means changing to respond to new customer circumstances or needs. But with change comes the potential to inadvertently allow your brand to veer off course and cause irreparable damage.
If there’s no consistency in what you do, then you are essentially launching something new all the time and throwing away a lot of hard-earned goodwill. At its most basic, consistency is all about reducing risk by establishing trust. “I know that brand and I like what they offer me.”
Unfortunately, for too many people brand consistency means only the brand’s graphics – use of logo, colour, correct...
Two Turtle Doves is an online education platform specifically for small businesses and start-ups. Our aim is enable your business to grow and succeed and for you to prosper.
We provide DIY courses in general marketing, brand strategy and implementation, digital marketing and other subjects relevant to profitable business development. The founding directors are Lowen Partridge and Jacqui Brown who each bring deep experience and knowledge of brand strategy, marketing and digital marketing and sales.
Lowen’s business is Peartree Brand Strategy, Jacqui’s is Stellar Marketing. As a mother/daughter duo it seemed natural to name the new business Two Turtle Doves.
We are not theorists. In our consultancies we are “hand on” as we work with a wide range of clients. We know the big concepts and the little tips and tricks that bring success and we make...