The Latest News & Tips

From The Two Turtle Doves Team

7 Christmas Marketing Ideas To Boost Your Sales

Dec 03, 2020

It’s beginning to look a lot like Christmas…which means your small business has a great opportunity to boost sales and gain new customers through Christmas-themed promotions.

Pro Tip: Don’t just use a Christmas promotions to gain immediate sales, think strategically how this promotion can actually help your business growth next year too.

Top Christmas Promotional Ideas:

#1 - Free Gift

Christmas is all about gift giving! If part of your small business sales and marketing strategy is to build an email list (which definitely should be the case) then offering a free gift is a no brainer.

Offering a Free Gift in exchange for your ideal customer’s email address is a great way to start 2021 with a hot list of potential customers to sell to. 

A Free Gift could entail any kind of ‘lead magnet’ that is desirable to your target market. For example, a free sample, event, webinar, cheat sheet, trial, discount code, gift voucher, free consult, guide,...

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What To Include On Your Website Homepage

Jul 01, 2020

You only get one chance to make a first impression -  Your Website Homepage is it!

Your website homepage is arguably the most important and most visited page on your website and is often the first impression people get of your business. Consider your website homepage as a virtual shop front that needs to make it easy for people to engage and do business with you.

A great website homepage will generate more customers and sales for your small business as well as shorten the buyer journey by quickly building trust with your ideal customers.

No matter the design or layout here are the top 5 things you need on your website homepage:

1. Logo and Branding

Your website homepage needs to clearly convey your brand to help quickly build trust and brand awareness. Be sure to include your logo, brand visuals and colours.

Related Article: Finding The Right Graphic Designer To Enhance Your Brand

2. Hero Section

Quick! You’ve got a few seconds to grab your visitor’s attention and...

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[Infographic]: 8 Ways To Boost Your Email Click-Through Rate

May 06, 2020

The below infographic - 'Boost Your Email Click-Through Rate' is just a snap-shot of a few things your small business can do to improve your email marketing efforts by increasing open rates, click-through rates, lead generation and sales.



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