The Latest News & Tips

From The Two Turtle Doves Team

7 Instagram Stats To Know In 2021

Apr 15, 2021

If you utilise Instagram (or not) in your marketing mix it might be worth knowing some of these interesting stats… 

1 BILLION+ people use Instagram every month!

If you’re wondering where your ideal customers are hanging out online…it’s likely to be on Instagram! With over 1 billion ACTIVE monthly users, Instagram is the second-ranked social network in terms of active users behind Facebook.

Users spent on average 30 MINUTES PER DAY on the platform in 2020

That’s a 13.8% jump from 2019. With pre-pandemic predictions at just a 1.5% increase for 2020, Instagram users have really blown time spent on the social platform out of the water! 

What does this mean when marketing your small business? The more time users spend on Instagram the better the chance of them coming across your business content and profile.

81% of people use Instagram to research products and services!

If that isn’t motivation to market your business on Instagram I...

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Instantly Improve Your Organic Reach With This Little Know Tactic

Mar 23, 2021

Did you know that EVERY Facebook users has the option of selecting 30 favourite Pages and people? 

This little know feature means that for 30 lucky Pages and people get to by-pass Facebooks algorithm ensuring that all their content is show to the users who have selected them as a favourite! 

News Feed preferences is a great way Facebook is allowing users to take control and customise what they see. Users who chose to select specific Pages and people as a favourite permit their content to always be at the top of their News Feed.

For small businesses this is a game changer! With organic reach on Facebook at an all-time low of 1.6 – 2%, having your audience choose you as a favourite means your marketing messages are guaranteed to get in front of the right eyeballs AND for free!

HOWEVER, getting people to choose your business page as a favourite is a massive ask! You need to make sure you approach it with care. You need to offer and ensure you are giving users a solid...

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The Best Time To Post On Facebook In Australia 2021

Feb 18, 2021

Knowledge is power right!?

So knowing the best time to post on Facebook is going to give you the power to organically boost your engagement, gain new followers, drive traffic and importantly grow your customer base from Facebook. 

There is an infinite number of resources that state specific days and times to post on Facebook. However, every Facebook Page has a unique audience with followers located in different locations and time zones. 

So instead of blindly following what others say are the best days and times for you to post on your Facebook Page, we suggest you do some basic investigating and find your personalised best time to post on Facebook.

Continue reading and find out exactly how to find your best time to post on Facebook for maximum reach, engagement and traffic.

 

How To Find Your Best Time To
Post On Facebook In 2021
 

STEP 1: Find Your Top Engagement Times In Facebook Page Insights 

The first place to discover the best time to post on your...

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2021 Social Media Marketing Strategy

Jan 13, 2021

What’s your 2021 Social Media Marketing Strategy?

With the right social media marketing strategy you can achieve some BIG WINS for your small business.

So instead of posting aimlessly hoping for reach, engagement, leads and sales – use this matrix to build a successful 2021 strategy.

Set Goals:

First things first, you need to set SMART (specific, measurable, achievable, relevant, time bound) goals for your social media marketing strategy.

This will help you clarify your ideas, focus your efforts, use your time and resources productively and increase your chances of nailing your goals!

The questions you need to ask yourself when setting your goals is why your business wants to be on social media. In general there are 9 social media goals:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue
  5. Boost brand engagement
  6. Build a community around your business
  7. Provide social customer service
  8. Increase mentions in the press
  9. Listen to conversations...
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How To Grow Your Small Business In 2021

Dec 09, 2020

Want to GROW your small business in 2021?

It’s EASY!

Just focus on building the Know, Like and Trust factor!

Why? Because people buy from businesses and brands they know, like and trust…NOT ones they don’t. Understanding and working on these 3 elements will help your customers progress from knowing that you exist to buying from you. 

What is the Know, Like and Trust Factor? Basically it represents the journey that a person takes when getting to know your brand. They first have to KNOW you. Once they know you, they start to LIKE you and your brand. Once they know and like you, TRUST begins to develop…then you’ve got a great, loyal customer who will advocate your business and brand. 

Know

You need to know who your ideal customers are AND your ideal customers need to know that you exist, that your product or service exists and how it helps solve their problems.

How:

  • Identify your ideal customer
  • Work on truly understanding your ideal customer...
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How To Increase Your Engagement Rate On Instagram

Nov 25, 2020

Wondering how to increase your Instagram engagement in 2021!? 

If Instagram marketing is part of your small businesses marketing strategy then working on increasing engagement is a must!

Here are our top 7 tips to improve your Instagram strategy AND engagement in 2021:

Time Your Posts Well

One of your main goals for your Instagram content will be getting in front of the highest number of users possible. 

Use Instagram’s Insights tool to see when your followers are most active and post then!

Related Article: What's A Good Engagement Rate On Instagram?

# Use The Right Hashtags

Take a look at what your audience, competitors, and even Instagram influencers are posting, and find which hashtags are being used in your niche.

Try and use hashtags that have between 25k-200k images – that’s the sweet spot. (if you choose more popular hashtags that have more than 250k images your posts will get lost in the # feed.

Post up to 30 hashtags as a comment under your...

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What's A Good Engagement Rate On Instagram?

Nov 25, 2020

Is Instagram part of your small businesses marketing strategy? Then knowing and understating your Engagement Rate is imperative to making sure you’re… 

  1. building a quality following of ideal customers, and
  2. you’re not wasting your time and resources creating content to just go out into the Instagram abyss!

Want to know how to find your Instagram Engagement Rate? It’s easy!

Just add your “likes” and “comments” and divide that number by your number of followers. To get the % multiple by 100. 

For example:

If you have 1,000 followers and your last post attracted 30 likes and 20 comments you wind up with 5% engagement which is a great result. Remember less than 1% is low engagement and more than 6% is Superstar level!

(30 likes) + (20 comments) = 50 / 1000 followers = 0.05 x 100 = 5%

You can do this for each post to see which types of content resonates with your followers or you can calculate your Engagement Rate for the last...

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How To Create A Winning Instagram Bio For Your Small Business 💪

Nov 13, 2020

Your Instagram bio is a very important piece of real estate of your Instagram business profile. If you are looking to attract followers and create business from your Instagram profile, having a snazzy bio is a surefire way to grab your visitors attention and compel them to click the follow button.

Here are our top tips on how to create a winning Instagram Bio for your Small Business.

 Profile Pic

Using your logo or a shortened version of your logo is ideal. This will help with brand recognition. Also be sure to use the same profile image across your other social media profiles for brand consistency, which builds trust.

Headline

Did you know that the Name field in your bio is completely separate from your username? AND you can edit it to include keywords that relate to your business. Those keywords are the only searchable keywords on your bio.

 Title

Choose a title that best describes your business.

 Value Statement

Use the body of your bio to highlight who you are...

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6 Tips To Turn Social Media Followers Into Customers

Jul 15, 2020

Social media is a great way for small businesses to market their product, services and brand. However, if your social media followers aren’t converting into customers what’s the point?

Let’s take a look at the top 6 ways your small business can turn social media followers into paying customers:

#1 Attract the right followers for your business

Obvious but often forgotten! The number one way to turn social media followers into paying customer is to make sure your followers ARE your target market and fit into your ideal customer criteria.

To attract the right type of followers to your social media platforms you need to firstly understand your ideal customer and what interests and engages them.

When you understand your ideal customer and create an Ideal Customer Persona you can better tailor all your social media marketing and sales efforts, including what to post, when to post and how to engage plus much, much more.

So remember, your aim is to grow a social media...

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Big Mistakes Small Businesses Make On Social Media

May 19, 2020

Social media marketing done right is a valuable, effective and inexpensive tool for small business to have in their marketing arsenal.

However, there are many ways to get your social media wrong. If social media isn’t working for your small businesses it’s more than likely you’re making a few of these mistakes.

Mistake #1: Concentrating on how many followers you have

The number one pitfall for small business is concentrating only on the number of followers you have. Sure it might give you the warm and fuzzies having thousands of followers BUT if those followers don’t translate into sales for your business what’s the point?

Focusing purely on growing followers is the wrong approach, particularly if you’re just getting any Tom, Dick or Sally to follow you rather than the right people, (hint) your ideal customers.

By focusing on your target market and your ideal customer (quality over quantity) your business has enormous potential to build your brand...

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